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[Ruhn] was created with an idea that athletic apparel shouldn't limit you, but instead boost your performance. The founder whom is a passionate runner and ultra-marathon athlete had always struggled to find apparel that fit well and addressed a need that most long-distance runners are searching for. As a result, he shared his frustrations regarding the lack of chafe-free products that leading athletic apparel companies had to offer with his sister who has worked as a designer of active apparel for over 15 years. The pair decided to combine a runner's passion with the technical and creative knowledge of an apparel designer to provide a product that raises the bar of quality and performance.